A class action law suit brought in America against the makers of Avakor, a hair loss treatment, has been awarded $50 million by a court in California.

Avacor was marketed as an all-natural, clinically trialled remedy for hair loss and in total it is estimated that there were 150,000 sales of the product.

However lawyers successfully proved that the firm selling the hairloss treatment, General Vision Products, created an elaborate and fictitious marketing strategy, which saw them claim a ‘90% success rate’ for combating hair loss.

The firm claimed that the treatment was developed and tested by doctors at a series of different clinics, the ‘Hair and Skin Treatment Center’, the ‘New York Hair Clinic’ and the ‘Avacor Clinic’.

However upon investigation it was discovered that all three clinics shared the same address as GVP. The clinical trials that were apparently conducted into the treatment were all alleged to have been carried out at these fictitious clinics. There were no records of any published studies into Avacor.

The lawyers for the plaintiffs also alleged that the makers of the hairloss treatment falsely claimed it to be all natural, when it fact it contained Minoxidil, the active ingredient in Regaine, a clinically trialled hair loss treatment.

Regaine is one of only two medications that have been proven to combat hair loss, the other being Propecia. Propecia, the active ingredient of which is Finesteride, is only available with a doctor’s prescription but has been extensively tested and approved by the FDA and the EMEA.

The latest trial was one of two, the first which saw $40 million awarded to the plaintiffs. The $50 million sum is the full total the judge expects to be paid out in the end. Originally in 2007 three defendants, one of whom was a former NASCAR racer hired to be the celebrity spokesperson, the jury awarded $37 million, which was later increased.

When summing up the case against Robert DeBenedictis and  Henry Edelson, the directors of GVP, the judge described them as a ‘band of hucksters’ who preyed on the ‘vulnerabilities of human nature’

Sally Sutton is freelance writer. Who has written many Article on baldness and hair loss. For more information on propecia, he recommends you to visit http://www.theonlineclinic.co.uk/

Article Source:http://www.articlesbase.com/hair-loss-articles/hair-and-skin-treatments-followed-in-the-uk-clinics-1648139.html